Rebrand for LA-based PR firm Narrative
Since Narrative already had a great reputation as a PR firm for big commercial businesses, the challenge was how do you keep those, but also appeal to smaller, independent businesses that might be more targeted? Well, by telling stories, of course. Of the underdog, the dreamers, the passion chasers. We used super specific traits and characteristics of the uncommon hustler to appeal to the not-so-masses.
