Mxt

Mxt

LA-based company Mxt was founded from the understanding that no two people have the same skin or skin concerns. So why create skincare products for the masses when you can create skincare for the individual? Mxt creates custom-mixed products based on the unique user. My task was to create a full brand launch for a line of literally endless possibilities. That included a customization quiz, descriptive copy for thousands of ingredients, instructional content, web and marketing content, social content, and more. NBD, but I also styled the shoot for launch.